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More healthful baking with white flour alternatives

POST: November 12, 2013

Great article about us in the Washington Post!! 

By Casey Seidenberg

The first time I attempted to bake with flours other than the standard “white devil” was a disaster. Although my boys and I had a blast making blueberry muffins with quinoa flour and cookies with spelt flour, our enthusiasm faded rapidly when we took the first bite. None of us could even stomach a second try because the whole lot tasted that dreadful.

Since then, I have learned a great deal about the diverse types of whole-grain flours. I’ve come to know the varieties that successfully produce pancakes, muffins and cookies and those better for flatbreads and pizza crust. I’ve learned to take it slow and mix unfamiliar flours with familiar selections until my family’s palate adjusts.

To save you some bad batches of baked goods, here is a cheat sheet for baking with healthful flours.


Why choose flours other than refined white? Refined white flour, called “the white devil” by many in the nutrition community, is made by removing the fiber, wheat germ and B vitamins from a wheat kernel. In fact, it has been shown that 93 percent of the fiber, 25 percent of the original protein content and almost 20 other essential nutrients are lost. The starchy (gluten) part of the kernel remains, is finely ground, and then bleached with chemicals. Sometimes the resulting refined flour is enriched with synthetic vitamins and minerals to make it “healthful” again, although the jury is out on whether our bodies absorb and use those synthetic vitamins as effectively. The body immediately turns this processed final product into glucose, which raises insulin levels and can contribute to sugar highs, energy lows, weight gain and cravings.


Most whole grains and many nuts and beans can be ground into flour, but they are not all interchangeable. Each has its own character, ranging from silky to gritty, and they yield different outcomes when baked. Wheat is the most versatile and popular because of its gluten content, which allows recipes to bind easily without crumbling.

When experimenting with whole-grain and bean flours, do so in stages. If a recipe calls for a cup of white flour, try a quarter-cup of a whole-grain flour and three-quarters cup white. Next time, increase the amount of whole-grain flour by a bit, ensuring it still suits your palate. There are countless cookbooks chock-full of recipes using all kinds of flours. Pick one up for tested recipes that will keep you from tossing batches of rock-hard muffins, crumbling cookies and bitter-tasting breads.


The method of production has an effect on the flour’s performance, flavor and nutrition. Organic flour from a stone-ground mill is ideal. Visit Peirce Mill in Rock Creek Park ( to learn about the milling process and buy premium whole-grain flours (sales go on hiatus in the colder months — call before visiting). Bob’s Red Mill and Arrowhead Mills are two high-quality brands that can be found in grocery stores nationwide.


Store in an airtight container, ideally in the refrigerator. Processed white flour has a long shelf life, but whole-grain flours go rancid more quickly. Freshly ground, whole-grain flour has a shelf life of one to two months in a pantry and four in the fridge. Store-bought flour will have a use-by date on it. A rancid flour will begin to smell and give an unsavory taste. Rancid flours also have lower nutrient content.

Going gluten-free

Bob’s Red Mill, a producer of many high-quality whole grains and whole-grain flours, suggests using 2½ teaspoons of baking powder per cup of a wheat-free/gluten-free flour. And when baking without wheat or gluten, add xanthan gum or guar gum (both binders that keep batter from separating) to improve the texture of the baked good. Visit for additional details. My favorite brands of gluten-free flour are Deya’s Gluten Free Flour, which can be bought at , and Bob’s Red Mill Gluten-Free Flour and Pamela’s Gluten-Free Bread Mix, both of which can be found at grocery stores nationwide.

The Flours



●not a whole grain but an ideal flour substitute for pancakes, muffins, cookies

●adds sweetness

●creates a cakelike consistency if used in a large quantity


●contains gluten

●use to thicken and sweeten gravies and sauces

●combine with other flours like whole-wheat or spelt for breads

●adds sweetness

●lightly toast before using for ideal flavor

Brown rice:


●use for pie crust, breads, crackers, pizza crust (to make crispy)

●substitute in small amounts

●in breads, must be combined with a sticky flour like oat or with xanthan gum or guar gum

●grainy texture

●purchase in small quantities as high oil content causes rapid rancidity


●gluten-free and wheat-free (despite the name)

●use in pancakes, waffles and pastas

●do not use in sauces — it will turn to glue

●adds an earthy flavor to baked goods

Cornmeal, yellow & blue:


●use in pancakes, muffins, corn bread and tortillas

●use to thicken sauces

●the blue variety has a higher nutrition content and turns a lavender color when cooked



●not a whole grain but an ideal flour substitute for crepes, flat bread, hummus and falafel

●high in protein and calcium



●works well in pizza crust, flatbreads and pasta

●does not rise well, so do not substitute 100 percent


●adds a lovely amber color



●provides structure to flat breads, bread, pizza and muffins

●provides protein

●easy to digest

●sweet, buttery, cornmeal-like flavor


●low-gluten or gluten-free depending upon the factory in which it is processed

●add to cookies, pie crust and muffins

●use in soups and sauces for a dairy-free, milklike base

●sweet taste

●contains antioxidants that help baked goods retain freshness



●use in bread

●try 50 percent in cake recipes

●replace 100 percent in pancakes, crepes, muffins, crackers and cookies

●contains twice the protein of corn or rice

●dry-roast to enhance its flavor


●contains gluten

●when using as a substitute, reduce the liquid by 25 percent

●do not over-knead because high gluten content will make it dense



●use to thicken stews, soups and sauces

●makes breads, pancakes and waffles

●sweet, malty flavor



●an all-purpose flour

●more nutritious than white, so an ideal 100 percent substitute

Whole-wheat pastry:

●less gluten than whole-wheat flour

●try a 50/50 mix with unbleached white flour

●absorbs less water than white, so it tends to crumble more easily

For guidance on flour substitution amounts, go to

Seidenberg is co-founder of Nourish Schools, a D.C.-based nutrition education company.


Heads up New Jersey

POST: October 10, 2013

Our flour will now be carried at Great and Gluten Free - 431 US Highway 22 East at Bishops Plaza Whitehouse Station, N.J.

Heads up New Yorkers

POST: October 1, 2013

The Health Nuts with locations in Manhattan, Queens and Long Island is now carrying our flour! Please visit one of their stores soon to get your bags!

Mother’s Nature Network Reports on Deya’s Gluten Free

POST: September 24, 2012

I was thrilled to meet Robin Shreeves, a writer for Mother's Nature Network at Natural Products Expo East 2012. She shared with me that her husband has a gluten intolerance and her family is struggling to find gluten-free food that appeals to everyone. I gave her a sample of Deya's Gluten-Free Cake Flour to try at home. Sounds like the pancakes she made were "a hit!"

Follow this link for Robin's story:

Deya’s Gluten Free at Expo East

POST: September 22, 2012

Expo East in Baltimore was a wonderful success! The booth was always busy and Deya's Gluten Free got a shout out from Real Simple Magzine Senior Food Editor, Lygeia Grace, when she spoke on a panel about "What the Press are Finding Hot on the Show Floor." 

National Celiac Awareness Day

POST: September 13, 2012

September 13th is National Celiac Disease Awareness Day. This date was chosen because it honors the birthday of Dr. Samuel Gee, a British pediatrician. Dr. Gee published the first modern description of the clinical picture of Celiac Disease. He is credited with being the first to identify the link between Celiac Disease and diet.

A big Happy 173rd Birthday to Dr. Gee from Deya’s Gluten Free! Thank you for your invaluable contribution to science!

“If a patient can be cured at all, it must be by means of diet.” - Samuel Gee, MD